Matchday Madrid, a new premium football-centric bar and cultural venue, is scheduled to open in central Madrid in 2027–2028.

Matchday Madrid is a premium football-centric bar and cultural venue built for the world’s most passionate fans. Located in Central Madrid and open every day, not just on matchday, our bar was created as neutral ground for global football culture, where supporters of every club are welcome and the love of the game comes first.

Unlike traditional sports bars that rely on screens alone, Matchday is built around real history. Museum quality football memorabilia fills the space, each piece carrying its own story, emotion, and legacy. We don’t buy décor—we own history. Every detail is intentional, designed to feel authentic, immersive, and timeless.

The experience is completed with elevated Spanish-inspired cuisine, crafted for sharing and staying longer, alongside a premium whiskey and cocktail program that matches the caliber of the room. Matches from leagues around the world play wall-to-wall, creating an atmosphere that is electric on big nights and alive even when no match is on.

More than a bar, Matchday Madrid is a living archive of sport—a place where football’s past and present collide, where culture meets hospitality, and where fans, collectors, and newcomers alike can feel at home. Rooted in Madrid, open to the world, Matchday is built for those who live the game.

“Matchday is not a sports bar — it’s a living archive of sport,” said co-founder Daniel Smith. “We wanted to create something authentic, emotional, and timeless.”